Communicating with the public about health risks
- Type
- Guidance
- Published
- 01 September 2008
- Health protection
Description
Effective communication of risk is a central component of any strategy for public health protection.
Communication informs, advises and educates the public, enabling them to make informed choices about the actions they will take based on the risks they potentially face.
All public sector bodies are ultimately accountable to the public and have a duty and responsibility to keep the public informed.
This guidance has been created to help public service organisations to effectively and accurately communicate risk to the populations they serve. It has a particular focus on working with the media, through which many risk communication messages reach the public.
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